{"id":813,"date":"2023-10-29T14:17:52","date_gmt":"2023-10-29T14:17:52","guid":{"rendered":"https:\/\/www.boycottcampaign.com\/?p=813"},"modified":"2024-02-21T14:39:36","modified_gmt":"2024-02-21T14:39:36","slug":"%d9%8a%d9%88%d9%86%d9%8a-%d9%84%d9%8a%d9%81%d8%b1-unilever","status":"publish","type":"post","link":"https:\/\/clicknetco.com\/boyc\/?p=813","title":{"rendered":"\u064a\u0648\u0646\u064a \u0644\u064a\u0641\u0631 (Unilever)"},"content":{"rendered":"

\u0634\u0631\u0643\u0629 \u0625\u0646\u0643\u0644\u064a\u0632\u064a\u0651\u0629 \u0640 \u0647\u0648\u0644\u0646\u062f\u064a\u0651\u0629 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0651\u0629 \u0627\u0644\u0645\u0646\u0632\u0644\u064a\u0651\u0629. \u062a\u062a\u0648\u0627\u0641\u0631 \u0645\u0646\u062a\u062c\u0627\u062a\u064f\u0647\u0627 \u0641\u064a \u0623\u0643\u062b\u0631 \u0645\u0646 190 \u062f\u0648\u0644\u0629\u060c \u0648\u0645\u0646 \u0636\u0645\u0646\u0647\u0627 \u0627\u0644\u0643\u064a\u0627\u0646\u064f \u0627\u0644\u0635\u0647\u064a\u0648\u0646\u064a\u0651 [1]<\/a> \u060c \u0645\u0646 \u0639\u0644\u0627\u0645\u0627\u062a\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0651\u0629:\"\"<\/p>\n

\u0644\u0644\u0639\u0646\u0627\u064a\u0629 \u0627\u0644\u0645\u0646\u0632\u0644\u064a\u0651\u0629: Cif \u060cComfort \u060cOMO . [2]<\/a>
\n\u0644\u0644\u0639\u0646\u0627\u064a\u0629 \u0627\u0644\u0634\u062e\u0635\u064a\u0651\u0629: Axe \u060cClear \u060cClose-Up \u060cDove \u060cLifebuoy \u060cLux \u060cRexona \u00a0 \u060cSunsilk \u00a0\u060c Vaseline\u060cVO5 . [3]<\/a>
\n\u0644\u0644\u0645\u0623\u0643\u0648\u0644\u0627\u062a \u0648\u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a:Bango \u060c Hellmann\u2019s \u060c Knorr\u060cWall\u2019 . [4]<\/a>
\n– \u0628\u062f\u0623\u062a Unilever \u0646\u0634\u0627\u0637\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0641\u064a \u062d\u064a\u0641\u0627 \u0633\u0646\u0629 1938 \u0645\u0648\u0641\u0631\u0629 \u0641\u0631\u0635 \u0639\u0645\u0644 \u0644\u0644\u0645\u0647\u0627\u062c\u0631\u064a\u0646 \u0627\u0644\u064a\u0647\u0648\u062f \u0625\u0644\u0649 \u0641\u0644\u0633\u0637\u064a\u0646\u060c \u062b\u0645 \u0623\u0646\u0634\u0623\u062a \u0633\u0646\u0629 1969 \u0641\u0631\u0639\u0627 \u0644\u0647\u0627 \u0641\u064a \u0627\u0644\u0643\u064a\u0627\u0646 \u0627\u0644\u0625\u0633\u0631\u0627\u0626\u064a\u0644\u064a \u0628\u0627\u0633\u0645 Unilever-Israel .[5]<\/a>
\n– \u0641\u064a \u0639\u0627\u0645 2022 \u0635\u0631\u0651\u062d\u062a Unilever \u0623\u0646\u0647\u0627 \u062a\u0641\u062a\u062e\u0631 \u0628\u0639\u0645\u0644\u0647\u0627 \u0641\u064a \u0627\u0644\u0643\u064a\u0627\u0646 \u0648\u0623\u0646 \u0641\u0631\u0639\u0647\u0627 \u0627\u0644\u0625\u0633\u0631\u0627\u0626\u064a\u0644\u064a \u064a\u0648\u0638\u0641 \u062d\u0648\u0627\u0644\u064a \u0623\u0644\u0641\u064a \u0634\u062e\u0635 \u0645\u0646 \u062c\u0645\u064a\u0639 \u0623\u0646\u062d\u0627\u0621 \u0627\u0644\u0628\u0644\u0627\u062f\u060c \u0648\u0623\u0646 \u0644\u062f\u064a\u0647\u0627 \u0623\u0631\u0628\u0639\u0629 \u0645\u0635\u0646\u0639 \u0641\u064a \u0627\u0644\u0643\u064a\u0627\u0646\u060c \u0648\u062a\u0639\u0645\u0644 \u0645\u0639 \u0634\u0628\u0643\u0629 \u062a\u0636\u0645 \u062d\u0648\u0627\u0644\u064a \u0623\u0644\u0641\u064a\u0646 \u0645\u0646 \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0627\u0644\u0645\u062d\u0644\u064a\u064a\u0646 \u0648\u0645\u0642\u062f\u0645\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a\u060c \u0643\u0645\u0627 \u0623\u0646\u0647\u0627 \u0627\u0633\u062a\u062b\u0645\u0631\u062a \u062d\u0648\u0627\u0644\u064a 250 \u0645\u0644\u064a\u0648\u0646 \u064a\u0648\u0631\u0648 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0627\u0644\u0639\u0642\u062f \u0627\u0644\u0645\u0627\u0636\u064a \u0641\u064a \u0623\u0639\u0645\u0627\u0644\u0647\u0627 \u0641\u064a \u0627\u0644\u0643\u064a\u0627\u0646 .[6]<\/a>
\n– \u0641\u064a \u0639\u0627\u0645 1978 \u062a\u0623\u0633\u0633\u062a \u0634\u0631\u0643\u0629 Ben & Jerry\u2019s \u0644\u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0645\u062b\u0644\u062c\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629\u060c \u0648\u0641\u064a \u0639\u0627\u0645 2000 \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u062a\u0627\u0628\u0639\u0629 \u0644\u0634\u0631\u0643\u0629 Unilever . [7]<\/a> (\u062a\u0641\u0627\u0635\u064a\u0644 \u0642\u0636\u064a\u0629 Ben & Jerry\u2019s \u0641\u064a \u0627\u0644\u0645\u0644\u062d\u0642)<\/strong>
\n– \u0641\u064a \u0639\u0627\u0645 1991\u060c \u0642\u0627\u0645\u062a \u0634\u0631\u0643\u062a\u0627 Unilever \u0648PepsiCo \u0628\u0645\u0634\u0631\u0648\u0639 \u0645\u0634\u062a\u0631\u0643 \u0645\u062a\u062e\u0635\u0635 \u0641\u064a \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u062a\u064a \u0623\u0633\u0627\u0633\u0647\u0627 \u0627\u0644\u0634\u0627\u064a \u0648\u062a\u0637\u0648\u064a\u0631 \u062a\u0648\u0632\u064a\u0639 \u0645\u0634\u0631\u0648\u0628\u0627\u062a Lipton \u0627\u0644\u062c\u0627\u0647\u0632\u0629 \u0644\u0644\u0634\u0631\u0628 [8]<\/a>.
\n– \u0641\u064a \u0639\u0627\u0645 2003\u060c \u0623\u0646\u0634\u0623\u062a PepsiCo \u0645\u0634\u0631\u0648\u0639\u064b\u0627 \u0645\u0634\u062a\u0631\u0643\u064b\u0627 \u0645\u0639 \u0634\u0631\u0643\u0629 Unilever \u0644\u062a\u0648\u0633\u064a\u0639 \u062a\u0633\u0648\u064a\u0642 \u0648\u062a\u0648\u0632\u064a\u0639 \u0645\u062c\u0645\u0648\u0639\u0629 Unilever \u0645\u0646 \u0634\u0627\u064a Lipton \u0627\u0644\u062c\u0627\u0647\u0632 \u0644\u0644\u0634\u0631\u0628. \u0648\u064a\u0639\u062a\u0645\u062f \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0627\u0644\u0645\u0634\u062a\u0631\u0643 \u0628\u0646\u0633\u0628\u0629 50-50 \u0639\u0644\u0649 \u0634\u0631\u0627\u0643\u0629 \u0627\u0644\u0634\u0627\u064a \u0628\u064a\u0646 Pepsi \u0648Lipton\u060c \u0627\u0644\u062a\u064a \u062a\u0645 \u062a\u0623\u0633\u064a\u0633\u0647\u0627 \u0641\u064a \u0639\u0627\u0645 1991 .[9]<\/a>
\n\u0645\u0644\u0627\u062d\u0638\u0629 :<\/strong> \u0641\u064a \u0639\u0627\u0645 2022\u060c \u0628\u0627\u0639\u062a \u0634\u0631\u0643\u0629 Unilever \u0623\u0639\u0645\u0627\u0644\u0647\u0627 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0634\u0627\u064a Ekaterra\u060c \u0636\u0645\u0646 \u0645\u062c\u0645\u0648\u0639\u0629 \u062a\u0636\u0645 34 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 Lipton\u060c \u0627\u0644\u0649 \u0634\u0631\u0643\u0629 CVC Capital Partners Fund VIII \u0645\u0642\u0627\u0628\u0644 4.5 \u0645\u0644\u064a\u0627\u0631 \u064a\u0648\u0631\u0648 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u062e\u0627\u0644\u064d \u0645\u0646 \u0627\u0644\u0646\u0642\u062f \u0648\u0627\u0644\u062f\u064a\u0648\u0646. \u0648\u0644\u0627 \u062a\u0634\u0645\u0644 \u0627\u0644\u0635\u0641\u0642\u0629 \u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0634\u0627\u064a \u0627\u0644\u062a\u0627\u0628\u0639\u0629 \u0644\u0634\u0631\u0643\u0629 Unilever \u0641\u064a \u0627\u0644\u0647\u0646\u062f \u0623\u0648 \u0646\u064a\u0628\u0627\u0644 \u0623\u0648 \u0625\u0646\u062f\u0648\u0646\u064a\u0633\u064a\u0627\u060c \u0648\u0644\u0627 \u062a\u0634\u0645\u0644 \u0645\u0635\u0627\u0644\u062d Unilever \u0641\u064a \u0645\u0634\u0627\u0631\u064a\u0639 \u0628\u064a\u0628\u0633\u064a \u0644\u064a\u0628\u062a\u0648\u0646 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629 \u0644\u0644\u0634\u0627\u064a \u0627\u0644\u062c\u0627\u0647\u0632 \u0644\u0644\u0634\u0631\u0628 \u0648\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0647\u0627. [10]<\/a><\/p>\n

\u0645\u0644\u062d\u0642 1: Ben & Jerry\u2019s<\/strong><\/p>\n

\u0641\u064a \u0639\u0627\u0645 2021 \u060c \u0623\u0639\u0644\u0646\u062a Ben & Jerry\u2019s \u0623\u0646\u0647\u0627 \u0633\u062a\u062a\u0648\u0642\u0641 \u0639\u0646 \u0628\u064a\u0639 \u0627\u0644\u0622\u064a\u0633 \u0627\u0644\u0643\u0631\u064a\u0645 \u0627\u0644\u0623\u0631\u0627\u0636\u064a \u0627\u0644\u0641\u0644\u0633\u0637\u064a\u0646\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0644\u0629\u060c \u0627\u0644\u0636\u0641\u0629 \u0627\u0644\u063a\u0631\u0628\u064a\u0629. \u0643\u0645\u0627 \u0623\u0646\u0647\u0627 \u0644\u0646 \u062a\u062c\u062f\u062f \u0627\u062a\u0641\u0627\u0642\u064a\u0629 \u0627\u0644\u062a\u0631\u062e\u064a\u0635 \u0644\u0644\u0645\u0631\u062e\u0635\u060c \u0627\u0644\u0630\u064a \u064a\u0635\u0646\u0639 \u0622\u064a\u0633 \u0643\u0631\u064a\u0645 Ben & Jerry\u2019s \u0641\u064a \u0627\u0644\u0643\u064a\u0627\u0646 \u0648\u064a\u0648\u0632\u0639\u0647 \u0641\u064a \u0627\u0644\u0645\u0646\u0637\u0642\u0629\u060c \u0639\u0646\u062f\u0645\u0627 \u062a\u0646\u062a\u0647\u064a \u0635\u0644\u0627\u062d\u064a\u062a\u0647\u0627 \u0641\u064a 2022 . \u0648\u0623\u0643\u062f\u062a \u0623\u0646\u0647\u0627 \u0633\u062a\u0638\u0644 \u062a\u0628\u064a\u0639 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u0643\u064a\u0627\u0646 \u0648\u0641\u0642 \u062a\u0631\u062a\u064a\u0628 \u0645\u062e\u062a\u0644\u0641.[11]<\/a><\/p>\n

\u0635\u0631\u0651\u062d \u0645\u0624\u0633\u0633\u0648 Ben & Jerry\u2019s \u0623\u0646\u0647\u0645 \u0645\u0624\u064a\u062f\u0648\u0646 \u0644\u062f\u0648\u0644\u0629 “\u0625\u0633\u0631\u0627\u0626\u064a\u0644” \u0648\u064a\u062f\u0639\u0645\u0648\u0646\u0647\u0627 \u0648\u0644\u0643\u0646 \u064a\u0639\u0627\u0631\u0636\u0648\u0646 \u0628\u0639\u0636 \u0633\u064a\u0627\u0633\u0627\u062a\u0647\u0627\u060c \u0648\u0628\u0627\u0644\u0631\u063a\u0645 \u0623\u0646\u0647 \u0644\u0645 \u064a\u0639\u062f \u0644\u062f\u064a\u0647\u0645 \u0623\u064a \u0633\u0644\u0637\u0629 \u062a\u0646\u0641\u064a\u0630\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0627 \u0627\u0646\u0647\u0645 \u0625\u0639\u062a\u0628\u0631\u0648\u0627 \u0623\u0646\u0647\u0627 \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0642\u0631\u0627\u0631\u062a \u0627\u0644\u062a\u064a \u0627\u062a\u062e\u0630\u062a\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u062a\u0627\u0631\u064a\u062e\u0647\u0627.[12]<\/a>
\n\u0635\u0631\u062d \u0631\u0626\u064a\u0633Unilever \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0644\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0627 \u062a\u0632\u0627\u0644 \u0645\u0644\u062a\u0632\u0645\u0629 \u0628\u0623\u0639\u0645\u0627\u0644\u0647\u0627 \u0641\u064a \u0627\u0644\u0643\u064a\u0627\u0646\u060c \u0648\u0633\u0639\u0649 \u0625\u0644\u0649 \u0625\u0628\u0639\u0627\u062f \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0623\u0645 \u0639\u0646 \u0642\u0631\u0627\u0631 Ben & Jerry\u2019s\u060c \u0642\u0627\u0626\u0644\u0627 \u0625\u0646 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0627\u062a\u062e\u0630\u062a\u0647 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0642\u0644 .[13]<\/a>
\n\u0641\u064a \u0639\u0627\u0645 2022\u060c \u0628\u0627\u0639\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0623\u0645 \u0645\u0635\u0627\u0644\u062d\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a Ben & Jerry\u2019s \u0641\u064a \u0627\u0644\u0643\u064a\u0627\u0646 \u0627\u0644\u0625\u0633\u0631\u0627\u0626\u064a\u0644\u064a \u0625\u0644\u0649 Avi Zinger\u060c \u0645\u0627\u0644\u0643 \u0634\u0631\u0643\u0629 American Quality Products Ltd (AQP)\u060c \u0635\u0627\u062d\u0628\u0629 \u0627\u0644\u062a\u0631\u062e\u064a\u0635 \u0648\u0645\u0642\u0631\u0647\u0627 \u0641\u064a \u0627\u0644\u0643\u064a\u0627\u0646. \u0648\u064a\u0639\u0646\u064a \u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u062c\u062f\u064a\u062f \u0623\u0646 \u0634\u0631\u0643\u0629 Ben\u00a0 Jerry& \u0633\u064a\u062a\u0645 \u0628\u064a\u0639\u0647\u0627 \u062a\u062d\u062a \u0623\u0633\u0645\u0627\u0626\u0647\u0627 \u0627\u0644\u0639\u0628\u0631\u064a\u0629 \u0648\u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0641\u064a \u062c\u0645\u064a\u0639 \u0623\u0646\u062d\u0627\u0621 \u0627\u0644\u0643\u064a\u0627\u0646 \u0648\u0627\u0644\u0636\u0641\u0629 \u0627\u0644\u063a\u0631\u0628\u064a\u0629 \u062a\u062d\u062a \u0627\u0644\u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0644\u0644\u0645\u0631\u062e\u0635 \u0644\u0647 \u0627\u0644\u062d\u0627\u0644\u064a.[14]<\/a>
\n\u0628\u0639\u062f \u0634\u0647\u0631 \u0645\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u064a\u0639 \u0631\u0641\u0639\u062a \u0634\u0631\u0643\u0629 \u0627\u0644\u0622\u064a\u0633 \u0643\u0631\u064a\u0645 \u062f\u0639\u0648\u0649 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0623\u0645 \u0644\u062a\u0648\u0642\u0641 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u064a\u0639 \u062d\u064a\u062b \u062a\u062a\u0646\u0627\u0648\u0644 \u0627\u0644\u062f\u0639\u0648\u0649 \u0623\u0646 \u0628\u064a\u0639 \u0627\u0644\u062a\u0631\u062e\u064a\u0635 \u064a\u0646\u062a\u0647\u0643 \u0634\u0631\u0648\u0637 \u0627\u062a\u0641\u0627\u0642\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0634\u0631\u0643\u0629 Unilever \u0644\u0639\u0627\u0645 2000 [15]<\/a>\u060c \u0645\u0645\u0627 \u0623\u062f\u0649 \u0627\u0644\u0649 \u062a\u0648\u0642\u0641 \u0634\u0631\u0643\u0629 Unilever \u0639\u0646 \u062f\u0641\u0639 \u0623\u062c\u0648\u0631 \u0623\u0639\u0636\u0627\u0621 \u0645\u062c\u0644\u0633 \u0625\u062f\u0627\u0631\u0629 \u0634\u0631\u0643\u0629 Ben & Jerry \u0627\u0644\u0645\u0633\u062a\u0642\u0644\u064a\u0646 \u0644\u0644\u0636\u063a\u0637 \u0639\u0644\u064a\u0647\u0645 .[16]<\/a>
\n\u0631\u0641\u0639\u062a Ben & Jerry\u2019s \u0641\u064a \u0623\u064a\u0644\u0648\u0644 \/ \u0633\u0628\u062a\u0645\u0628\u0631 2022 \u062f\u0639\u0648\u0649 \u0642\u0636\u0627\u0626\u064a\u0629 \u0645\u062d\u062f\u062b\u0629 \u062d\u064a\u062b \u0642\u0627\u0644\u062a \u0625\u0646\u0647\u0627 \u062a\u0633\u0639\u0649 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u0639\u0648\u064a\u0636\u0627\u062a \u0648\u062a\u0631\u064a\u062f \u0627\u0633\u062a\u0639\u0627\u062f\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0643\u0645\u0627 \u0637\u0644\u0628\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0646 \u0627\u0644\u0642\u0627\u0636\u064a \u0645\u0646\u0639 Zinger \u0645\u0646 \u0628\u064a\u0639 \u0627\u0644\u0622\u064a\u0633 \u0643\u0631\u064a\u0645 \u0641\u064a \u0627\u0644\u0636\u0641\u0629 \u0627\u0644\u063a\u0631\u0628\u064a\u0629. \u0648\u0641\u064a \u0623\u0648\u0627\u062e\u0631 \u0639\u0627\u0645 2022\u060c \u0635\u0631\u062d\u062a Unilever \u0625\u0646 \u0627\u0644\u062f\u0639\u0648\u0649 \u0627\u0644\u0642\u0636\u0627\u0626\u064a\u0629 \u0627\u0644\u062a\u064a \u0631\u0641\u0639\u062a\u0647\u0627 \u0645\u0639 \u0645\u062c\u0644\u0633 \u0625\u062f\u0627\u0631\u0629 \u0634\u0631\u0643\u0629 Ben & Jerry \u0627\u0644\u0645\u0633\u062a\u0642\u0644\u0629 \u0628\u0634\u0623\u0646 \u0628\u064a\u0639 \u0623\u0639\u0645\u0627\u0644\u0647\u0627 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0622\u064a\u0633 \u0643\u0631\u064a\u0645 \u0641\u064a \u0627\u0644\u0643\u064a\u0627\u0646 \u0627\u0644\u0625\u0633\u0631\u0627\u0626\u064a\u0644\u064a ” \u062a\u0645 \u062d\u0644\u0647\u0627 ” \u0648\u0644\u0643\u0646 \u0644\u0645 \u062a\u0630\u0643\u0631 \u062a\u0641\u0627\u0635\u064a\u0644. \u0648\u0642\u0627\u0644 Avi Zinger \u0641\u064a \u0628\u064a\u0627\u0646 \u0644\u0647 \u0623\u0646\u0647 \u0644\u0627 \u064a\u0648\u062c\u062f \u062a\u063a\u064a\u064a\u0631 \u0641\u064a \u0627\u0644\u0627\u062a\u0641\u0627\u0642\u064a\u0629 \u0627\u0644\u062a\u064a \u0623\u0628\u0631\u0645\u062a\u0647\u0627 \u0645\u0639 \u0634\u0631\u0643\u0629 Unilever \u0641\u064a \u0648\u0623\u0646\u0647 \u064a\u0633\u064a\u062a\u0645\u0631 \u0628\u0625\u0646\u062a\u0627\u062c \u0648\u0628\u064a\u0639 \u0622\u064a\u0633 \u0643\u0631\u064a\u0645 Ben & Jerry \u062a\u062d\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0639\u0628\u0631\u064a\u0629 \u0648\u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0641\u064a \u062c\u0645\u064a\u0639 \u0623\u0646\u062d\u0627\u0621 \u0627\u0644\u0643\u064a\u0627\u0646 \u0648\u0627\u0644\u0636\u0641\u0629 \u0627\u0644\u063a\u0631\u0628\u064a\u0629 \u0644\u0641\u062a\u0631\u0629 \u0637\u0648\u064a\u0644\u0629 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644.[17]<\/a> \u0641\u064a \u0623\u0648\u0627\u062e\u0631 \u0622\u0628\/\u0623\u063a\u0633\u0637\u0633 2023 \u0631\u0628\u062d\u062a Unilver \u0627\u0644\u062f\u0639\u0648\u0649 \u0627\u0644\u0642\u0636\u0627\u0626\u064a\u0629 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0627\u0644\u062a\u064a \u0631\u0641\u0639\u0647\u0627 \u0636\u062f\u0647\u0627 \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0648\u0646 [18]<\/a>\u00a0\u0648\u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628 Ben & Jerry\u2019s\u060c \u062d\u064a\u062b \u0632\u0639\u0645\u0648\u0627 \u0623\u0646\u0647 \u0643\u0627\u0646 \u0639\u0644\u0649 \u0634\u0631\u0643\u0629 \u064a\u0648\u0646\u064a\u0644\u064a\u0641\u0631 \u062a\u0646\u0628\u064a\u0647 \u062d\u0627\u0645\u0644\u064a \u0627\u0644\u0623\u0633\u0647\u0645 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0629 \u0625\u0644\u0649 \u0623\u0646 Ben & Jerry\u2019s \u0643\u0627\u0646\u062a \u0639\u0644\u0649 \u0648\u0634\u0643 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062a\u0633\u0628\u0628 \u0641\u064a \u0627\u0646\u062e\u0641\u0627\u0636 \u0642\u064a\u0645\u0629 \u0623\u0633\u0647\u0645 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0648\u0637\u0627\u0644\u0628\u062a \u0627\u0644\u062f\u0639\u0648\u0649 \u0628\u062a\u0639\u0648\u064a\u0636 \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u064a\u0646 \u0639\u0646 \u0627\u0646\u062e\u0641\u0627\u0636 \u0642\u064a\u0645\u0629 \u0623\u0633\u0647\u0645\u0647\u0645.<\/p>\n

\u0645\u0644\u062d\u0642 2: Beigel & Beigel<\/strong><\/p>\n

\u0641\u064a \u0639\u0627\u0645 2001 \u0627\u0634\u062a\u0631\u062a \u0634\u0631\u0643\u0629 Unilever \u0665\u0661\u066a\u061c \u0645\u0646 \u0623\u0633\u0647\u0645 \u0634\u0631\u0643\u0629 Beigel & Beigel \u0627\u0644\u0625\u0633\u0631\u0627\u0626\u064a\u0644\u064a\u0629\u060c \u0648\u0644\u0643\u0646 \u0641\u064a \u0639\u0627\u0645 2008 \u0635\u0631\u062d\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0623\u0646\u0647\u0627 \u0633\u062a\u0633\u062d\u0628 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a\u0647\u0627 \u0645\u0646 \u0645\u0635\u0646\u0639 Beigel and Beigel \u0627\u0644\u0645\u0628\u0646\u064a \u0628\u0634\u0643\u0644 \u063a\u064a\u0631 \u0642\u0627\u0646\u0648\u0646\u064a \u0639\u0644\u0649 \u0623\u0631\u0627\u0636 \u0635\u0648\u062f\u0631\u062a \u0645\u0646 \u0627\u0644\u0641\u0644\u0633\u0637\u064a\u0646\u064a\u064a\u0646 \u0641\u064a \u0645\u0633\u062a\u0648\u0637\u0646\u0629 \u0623\u0631\u064a\u064a\u0644 \u0628\u0627\u0644\u0636\u0641\u0629 \u0627\u0644\u063a\u0631\u0628\u064a\u0629. [19]<\/a> \u0648\u0644\u0643\u0646 \u0639\u0643\u0633 \u0645\u0627 \u0643\u0627\u0646\u062a \u062a\u0632\u0639\u0645\u060c \u0623\u0635\u0628\u062d\u062a \u0634\u0631\u0643\u0629 Unilever \u0641\u064a \u0639\u0627\u0645 2010 \u0627\u0644\u0645\u0627\u0644\u0643 \u0627\u0644\u0648\u062d\u064a\u062f \u0644\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0625\u0633\u0631\u0627\u0626\u064a\u0644\u064a\u0629 \u0628\u0639\u062f \u0634\u0631\u0627\u0621 \u0628\u0627\u0642\u064a \u0627\u0644\u062d\u0635\u0635. [20]<\/a>
\n\u0648\u0641\u064a \u0639\u0627\u0645 2013\u060c \u0623\u0628\u0644\u063a\u062a \u0634\u0631\u0643\u0629 Unilever \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u0647\u0648\u0644\u0646\u062f\u064a\u0629 \u063a\u064a\u0631 \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 ” \u0627\u0644\u0645\u062f\u0646\u064a\u0648\u0646 \u0627\u0644\u0645\u062a\u062d\u062f\u0648\u0646 \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u0633\u0644\u0627\u0645 ” (UCP) \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0645 \u062a\u0639\u062f \u062a\u062f\u064a\u0631 \u0645\u0635\u0646\u0639 \u0634\u0631\u0643\u062a\u0647\u0627 \u0627\u0644\u062a\u0627\u0628\u0639\u0629 Beigel and Beigel \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0648\u0637\u0646\u0629 \u0648\u0646\u0642\u0644\u062a \u062e\u0637\u0648\u0637 \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0625\u0644\u0649 \u0645\u0635\u0646\u0639 \u064a\u0648\u0646\u064a\u0644\u064a\u0641\u0631 \u0641\u064a \u0635\u0641\u062f\u060c \u062e\u0644\u0641 \u0627\u0644\u062e\u0637 \u0627\u0644\u0623\u062e\u0636\u0631 \u0641\u064a \u0625\u0633\u0631\u0627\u0626\u064a\u0644. [21]<\/a><\/p>\n

 <\/p>\n

[1][ps2id id=’1′ target=”\/]<\/p>\n

https:\/\/www.unilever.com\/our-company\/at-a-glance\/<\/a>
\n[2]
\nhttps:\/\/www.unilever.com\/brands\/home-care\/<\/a>
\n[3]
\nhttps:\/\/www.unilever.com\/brands\/beauty-wellbeing\/<\/a>
\n[4]
\nhttps:\/\/www.unilever.com\/brands\/nutrition\/<\/a>
\n[5]
\nhttps:\/\/www.lei-identifier.com\/leicert\/549300AULPGRBFCQHU32\/<\/a>
\nhttps:\/\/www.bloomberg.com\/profile\/company\/0989684D:IT<\/a>
\nhttps:\/\/socialistproject.ca\/2021\/07\/the-forest-and-the-tree\/<\/a>
\n[6]
\nhttps:\/\/www.unilever.com\/news\/press-and-media\/press-releases\/2022\/unilever-reaches-new-business-arrangement-for-ben-jerrys-in-israel\/<\/a>
\n[7]
\nhttps:\/\/www.benjerry.com\/about-us<\/a>
\n[8]
\nhttps:\/\/www.lesechos.fr\/1991\/12\/joint-venture-entre-pepsi-et-unilever-dans-le-the-957876<\/a><\/p>\n

https:\/\/www.pepsicopartners.com\/pepsico\/en\/USD\/PEPSICO-BRANDS\/LIPTON%C2%AE\/c\/brand_lipton<\/a>
\n[9]
\nhttps:\/\/www.just-drinks.com\/news\/us-pepsi-forms-joint-venture-with-unilever-2\/?cf-view<\/a>
\n[10]
\nhttps:\/\/www.worldteanews.com\/whats-brewing\/unilever-completes-sale-its-tea-business-ekaterra-cvc-capital-partners-fund-viii<\/a>
\nhttps:\/\/www.wsj.com\/articles\/unilever-sells-ekaterra-tea-business-to-cvc-capital-11637257633<\/a>
\nhttps:\/\/www.cvc.com\/media\/news\/2021\/2021-11-18-unilever-to-sell-its-tea-business-ekaterra-to-cvc-capital-partners-fund-viii-for-4-5bn\/<\/a><\/p>\n

[11][ps2id id=’2′ target=”\/]
\nhttps:\/\/www.benjerry.com\/about-us\/media-center\/opt-statement<\/a>
\n[12]
\nhttps:\/\/www.nytimes.com\/2021\/07\/28\/opinion\/ben-and-jerry-israel.html<\/a>
\n[13]
\nhttps:\/\/www.cnbc.com\/amp\/2021\/07\/22\/ben-jerrys-unilever-committed-to-israel-business.html<\/a>
\n[14]
\nhttps:\/\/www.unilever.com\/news\/press-and-media\/press-releases\/2022\/unilever-<\/a>
\nreaches-new-business-arrangement-for-ben-jerrys-in-<\/a>
\nisrael\/#:~:text=Today%2C%20Unilever%20Israel%20employs%20around,Israelis<\/a>
\n%20across%20its%20value%20chain<\/a>
\n[15]
\nhttps:\/\/amp.theguardian.com\/business\/2022\/sep\/19\/ben-jerrys-unilever-israel-ice-cream<\/a>
\n[16]<\/p>\n

https:\/\/amp.cnn.com\/cnn\/2022\/08\/03\/business-food\/ben-and-jerry-israel-unilever\/index.html<\/a>
\n[17]
\nhttps:\/\/www.timesofisrael.com\/ben-jerrys-settles-its-lawsuit-against-parent-company-over-settlement-boycott\/amp\/<\/a>
\nhttps:\/\/amp.theguardian.com\/business\/2022\/dec\/15\/unilever-ben-and-jerrys-ice-cream-israel-west-bank<\/a>
\n[18]
\nhttps:\/\/www.reuters.com\/legal\/unilever-beats-shareholder-case-over-ben-jerrys-israel-boycott-2023-08-29\/<\/a><\/p>\n

[19]
\nhttps:\/\/amp.theguardian.com\/world\/2008\/dec\/01\/israel-palestine-unileverhttps:\/\/en.globes.co.il\/en\/article-1000425476<\/a>
\n[20]
\nhttps:\/\/www.profundo.nl\/download\/cord-icco-ikv0413<\/a>
\n[21]
\nhttps:\/\/www.haaretz.com\/2013-08-11\/ty-article\/.premium\/eu-ban-leaves-palestinians-in-the-lurch\/0000017f-dec5-df9c-a17f-fedd24e80000<\/a>
\nhttps:\/\/www.profundo.nl\/download\/cord-icco-ikv0413<\/a>
\nhttps:\/\/www.whoprofits.org\/publications\/report\/86?removing-beigel-and-beigel-and-unilever-from-who-profits-database<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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